AI & Human-Machine Collaboration

Sci-fi films have further fuelled the imagination of how robots might co-exist with humans in the workplace, with scriptwriters using their creative license to put a sinister Sci-Fi spin on robot domination! A tad extreme me thinks… In a recent post, I shared a paper from Accenture on the subject of human-machine collaboration in the workplace, in which it stated that businesses are still very much in the education and experimental stage. But, staying on the creative writing theme, here’s one example of how Lexus and The&Partnership London actually used AI & human collaboration to create the Lexus ad in 2019. https://www.youtube.com/watch?v=OxyHuJSM_jI#action=share

Data is essential - the more you 'feed' the machine the more it learns, the greater the capability and accuracy. For customer engagement, the same applies. AI & machine-learning for customer interaction, in tandem with people, is contributing in significant ways - surfacing sentiment & intent; identifying opportunities or issues; isolating employee development needs; informing product development.....ultimately, driving loyalty by creating better brand experiences (no pun intended Lexus!).

#customerengagement #clientsatisfaction